Stone Tile International
Brand Transformation
Brand identity redesign, retail showroom, sample system and e-mail campaign for a high end flooring business that caters to architects, interior designers, custom home builders, commercial & retail spaces.
Branding collateral was designed to utilize a diverse colour palette to promote the variety in Stone-tile products. Brand stationary included deliverables such as envelopes and business cards. No stone was left unturned when implementing the brand stationary.
Overall signage was designed to underline the sophisticated, yet colourful, demeanour of Stone-tile. Indoor signage focused on displaying the best qualities of products, while outdoor signage focused on inviting interest through minimalism.
A swatch system was developed to assist with product organization and customer consultations. One side displays the product and its variations, while the other highlights details pertaining to specifications. Accompanying web layouts were also rolled out.
Brand identity and Wayfinding signage design and execution management for a Non-for Profit Organization that tends to the needs of the Jewish Burial and Bereavement sector.