Phase Three AV

Brand Transformation

 

Brand strategy, identity design and execution for a company specializing in audio-visual management for events.

 Branding stationary was designed to highlight the abstract silhouette of the logo, as well as the monochromatic colour palette of the company. Branding stationary included assets like notepads and business cards.

Web layouts were developed to underline all the major attributes capable of being implemented by Phase3, while ensuring that the structure of the website was visual engaging. Real word photography was prioritized to better illustrate the skillset of Phase3 to a viewer.

Signage and equipment branding continue the tradition of displaying the abstract logo with accompanying text to act as supportive information. The monochromatic colour palette was also carried throughout.


New Tropicana brand product launch advertising campaign.